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SUMMARY

Travel Oregon is conducting a travel promotion to address current economic conditions and build immediate demand for spring and summer travel in Oregon. The campaign, called “The Oregon 150 Challenge,” was originally designed as a signature tourism campaign for Oregon 150 (Oregon150.org), conceived as an in-state marketing campaign to leverage the year-long celebration of Oregon’s 150th birthday. However, in response to the economy and trends facing our industry, we have ramped up the effort significantly to increase demand and stimulate travel to and within Oregon in the near term. The campaign begins on or about April 15 with launch of the “Take the Oregon 150 Challenge” website. The website will be up through fall 2009 and will be supported by a multi-media advertising campaign beginning early May targeting Seattle, Spokane, Sacramento and Oregon.

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